Recent redesigns have repositioned the platform to include a beautiful web app, a free-trial process, and robust user guidance throughout the product journey. GoToWebinar began as an enterprise desktop solution and has become a popular choice for webinar hosting. Here are four companies that provide premium walkthrough experiences for their users. Too short, and users might not get the product knowledge they need to use your features properly. Too long and you risk losing the user along the way. 4 exceptional product walkthrough examplesĪ good walkthrough can be hard to nail. Improving the long-tail of the onboarding experience can help reduce churn due to lack of value recognized by the user. The better your users understand how to use your product to its fullest, the more likely they are to stick around. Providing an app walkthrough can save countless person hours explaining the same processes time and again, allowing your team to focus on more pressing issues. But, when neither of those two are an option, users are going to reach out to your customer support team. Should your users get frustrated with your product, they might try to figure it out for themselves or simply give up. They can save your onboarding and support team headaches Should they venture off into the unknown corners of your app without a clear path to what they should be doing next, it will likely make for a frustrating experience.Īpp walkthroughs can make the overall onboarding process smoother and more enjoyable. Just because the initial product tour has ended doesn’t mean onboarding is over-and there are likely many features that your user hasn’t been exposed to. The slowest way to lose a user is by taking too long to explain how to use your product as intended.Īvoiding these two scenarios means striking a middle ground and showing them how to use the features they paid for in the first place. The quickest way to lose a user is to not explain how to use your product. Here are a few reasons you should consider adding app walkthroughs into your platform. Why are app walkthroughs essential for your product?īecause app walkthroughs are far more in-depth than product tours-and they can be geared toward workflows that users may not be able to think of. These might not be on the first screen users see when they log in but might be an activity or workflow tied to a users success with your product. Meanwhile, app walkthroughs bring users directly to these value-laden features-and then educate on how to use them to get results. While this helps retain new users in the near term, the singular focus on the aha moment sidelines other valuable features. They get to quickly see where your product’s most important features can be found and perhaps even complete that first task in order to get to that “ aha moment”. As you’re looking to optimize your customer onboarding experience, it’s important that you understand what you’re looking to build.Ī product tour is that first foray into your app where users get the lay of the land. Walkthroughs and product tours are often conflated as they both serve as effective onboarding strategies. While this might sound exactly like a product tour, there are some key differences to keep in mind. You might design a walkthrough that starts with connecting the user’s bank account to the app or shows them how to make their payment. Tooltips and modal windows are used to explain and highlight what a user needs to do in order to complete their task.įor example, consider building an app walkthrough for a person-to-person payment app like Venmo. What is an app walkthrough?Īn app walkthrough is an in-depth, interactive tutorial that guides users step-by-step through a set of actions to achieve a specific outcome. If you’re finding that your users are dropping off before they can get to value, this blog will help you develop or improve upon an app walkthrough to help teach your new users how to get the most out of your product. That way, your app can foster the kind of usage habits that help you optimize your UX, boost retention, and drive product growth. App walkthroughs are an effective way to meet users early on in their journey and guide them toward valuable features that may not be readily apparent. While it’s definitely true that many users learn best by doing, they still need a kernel of awareness to get started. Handing your product off to a new user without offering guidance on how to use it is a surefire way to tank your retention rates.
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